2026 New Year Message from Massive Act

As we enter 2026, I extend my warmest greetings for the new year.

I am deeply grateful for your tremendous support and patronage throughout the past year.

Since our founding in 2017, Massive Act has been dedicated to creating transformative solutions, with integrated digital marketing and DX support as our two core pillars. We have steadfastly supported our client companies’ business growth by serving as trusted partners in corporate decision-making and as catalysts for organizational transformation. We remain committed to achieving both value creation and accountability for results.

2025 marked a year of accelerating advances in generative AI and significant shifts in the business environment. As the foundational premises of business have been fundamentally challenged, we have leaned on our philosophy of “member-driven management,” directing strategic investments in internal capabilities and building intellectual assets for the next generation. We are proud to have achieved meaningful results through these efforts.

It is thanks to your continued support that we have been able to realize both substantial value delivery and sustained growth. For this, we extend our heartfelt gratitude.

Reflections and Achievements of 2025

2025 proved to be a year of remarkable growth for Massive Act.

Sustained Growth Momentum

In 2025, Massive Act achieved nine consecutive years of revenue and profit growth since our founding.

Looking at year-over-year performance, we achieved 120% revenue growth and 155% profit growth, successfully elevating ourselves to a stage of higher profitability and organizational efficiency.

This unbroken track record of growth—achieved without reliance on new business development, exclusively through referrals from existing clients—is testament to the strength of our unique growth model. It is a quantitative expression of our commitment to “delivering results through DX and marketing,” and something our entire team takes genuine pride in.

External Recognition and Industry Validation

Financial Times and Statista’s “High-Growth Companies Asia-Pacific 2025” ranking recognized Massive Act as the top-ranked company in the Advertising & Marketing category in Japan.

This marks our third consecutive year of achieving this distinction. We are honored that our growth strategy and track record have been validated from an APAC perspective.

Systematization and Methodization of Intellectual Property and Knowledge

To establish competitive advantage through our project experience and AI-driven development, we have filed patent applications for two core AI systems:

• MACT INTELLIGENCE™: An AI system that predicts customer lifetime value and automatically proposes optimal strategies
• DDIM™ (Decision Data Integrity Model): A technology that uses AI to evaluate the validity, transparency, and accountability of decisions, enabling the “trustworthy decision-making” essential in the DX era

We have submitted patent applications for both technologies and are accelerating the establishment of our technological foundation.

Launch of Japan Digital Advisory Strategy Council (JDACs)

Through our project work and ongoing dialogue with clients and industry stakeholders, we recognized a critical need: a neutral third-party organization capable of providing advisory services and assessments in the DX, data, and AI domains to promote sound digital decision-making across Japan.

Guided by the principle “Neutral wisdom for Japan’s digital decision-making,” we have established the Japan Digital Advisory Strategy Council (JDACs) as a general incorporated association, and I have assumed the role of representative director.

Together with Massive Act, JDACs is leveraging our co-developed DDIM™ (Decision Data Integrity Model) to advance the real-world implementation of “fair and transparent decision-making.”

For JDACs’ advisory initiatives, we have appointed Shotaro Suzuki as advisor—a distinguished leader who has served as Deputy CIO, Cabinet Secretariat; Project Manager, Digital Agency; and Digital Strategy Advisor, Financial Services Agency. His experience in advancing DX and policy formulation across central government ministries will strengthen our knowledge collaboration with public institutions, universities, and industry bodies.

We are also honored to welcome renowned talent Maomi Yuuki as JDACs ambassador. She will serve as a bridge between expert knowledge and society, translating complex topics such as digital technology and AI into accessible language for the broader public.

Vision and Commitments for 2026

In 2026, Massive Act advances to a new stage under the themes of “growth with responsibility,” “sustained trust-building,” and “value creation for the next generation.”

Establishing Intellectual Assets and Technology Trust

We will pursue even greater alignment between practical utility and social credibility in our pursuit of patent acquisition for MACT INTELLIGENCE™ and DDIM™. Building especially on DDIM™ as our foundation, we will advance initiatives in AI auditing, decision quality assurance, and standardization support—promoting both “responsible AI deployment” and “transparent DX”—and bringing our technological differentiation to market.

Industry Contribution and Real-World Implementation

Through the activities of the Japan Digital Advisory Strategy Council (JDACs), we will dedicate ourselves to building societal infrastructure that enables fair and accountable digital investment. By advancing third-party review systems and the adoption of advisory certifications, we will contribute to raising the quality of DX across the entire industry.

Cultivating Transformative Talent and Creating Value

We will accelerate the development of versatile talent capable of driving transformation—what we call “X talent”—and systematize and externalize the DX promotion expertise we have accumulated. Through these efforts, we will contribute to raising the overall level of DX capability across the industry and support sustainable growth for society as a whole.

In Closing

We remain steadfast in our mission to “create the genesis of transformation,” guided by an execution-driven mindset and an unwavering commitment to value creation. In 2026, Massive Act will continue to be a catalyst for change, partnering with you to realize growth achieved responsibly.

We humbly request your continued guidance and support throughout the year ahead.

Massive Act Inc. Representative Director Ryosuke Takahagi