Massive Act, Inc. Achieves “OpenAI Select Partner” Status in the OpenAI Partner Network

Integrating Generative AI, Data, and Digital Transformation to Provide End-to-End Support for Corporate AI Adoption—from Concept to Implementation and Adoption

Massive Act, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Ryosuke Takahagi; hereinafter “Massive Act”) is pleased to announce that it has achieved “OpenAI Select Partner” status within OpenAI’s global partner program, the “OpenAI Partner Network.”

Massive Act has long supported corporate digital transformation in areas such as digital marketing, DX consulting, CRM and CDP, marketing technology, data analysis, and business process design.

In recent years, rather than introducing generative AI or AI as a standalone technology, the company has been strengthening its support to integrate these technologies into existing business processes, data infrastructure, customer strategies, marketing initiatives, and decision-making processes to drive tangible business results.

With the attainment of OpenAI Select Partner status, we will further strengthen our capabilities by combining OpenAI’s technology with Massive Act’s expertise in data, digital transformation, and marketing to provide end-to-end support for companies’ generative AI initiatives—from conceptualization and design to validation, production deployment, operation, and governance.

About OpenAI Select Partner

The OpenAI Partner Network is a global network of partner companies that support enterprises in the planning, adoption, implementation, and operation of AI.

The “OpenAI Select Partner” status that Massive Act has now attained is one of the partner statuses within the OpenAI Partner Network.

Massive Act’s AI and DX Support

Massive Act does not view AI adoption as an end in itself; rather, we prioritize AI utilization that is derived from addressing a company’s management and operational challenges.

Our main areas of support are as follows:

• Formulation of Generative AI and AI Utilization Strategies
• Design and Prioritization of AI Use Cases
• Design of Business Processes and Workflows Utilizing AI
• Designing Integration with Data Infrastructure, CDP, CRM, and MA
• Analysis and Decision-Making Support Using AI/ML and Generative AI
• PoC/MVP Design and Production Implementation Support
• PMO and Project Management for AI Adoption
• Design of Operational Adoption and Operations Following AI Implementation
• Operational Design Including AI Governance and Human-in-the-Loop

At Massive Act, we divide AI projects into the following phases: “Discover,” “Design,” “PoC,” “Production,” and “Governance,” and have established a delivery model that provides end-to-end support from problem definition through to production operation and governance.

Proprietary AI Technologies: “MACT INTELLIGENCE™” and “DDIM™”

Massive Act is also engaged in the research and development of proprietary technologies for decision support utilizing AI and data.

MACT INTELLIGENCE™

MACT INTELLIGENCE™ is an AI architecture that integrates customer LTV predictions, behavioral data, campaign evaluations, ROI, and causal impact to support decision-making for marketing initiatives.

Regarding its core technology, the company has obtained **Patent No. 7905150, “Campaign Decision System and Method Based on Integrated Causal Prediction”**.In our existing credentials materials, we position this as a proprietary technology that integrates LTV forecasting, sensitivity analysis, ROI optimization, AI-driven recommendation generation, and continuous learning. v26_09_28_MASSIVE_ACT_Credentia…

DDIM™ (Decision Data Integrity Model)

DDIM™ is a proprietary technology that structures and evaluates the validity, transparency, and accountability of decision-making processes involving both humans and AI.

Regarding this core technology, we have obtained **Patent No. 7917862, “Information Processing System and Information Processing Method for Evaluating the Integrity of Decision-Making Processes”**.

As the scope of generative AI applications expands, Massive Act places a strong emphasis not only on simply utilizing AI but also on enhancing the transparency and explainability of decision-making—addressing questions such as “Why was that decision reached?” and “Can a third party verify that decision?”

Comment from Ryosuke Takahagi, Representative Director and CEO

Generative AI is rapidly evolving in corporate activities from a mere tool for operational efficiency to a foundation that transforms decision-making, customer experience, and the business itself.

On the other hand, in actual corporate implementations, it is not uncommon for “using AI” to become an end in itself, resulting in cases where it is not sufficiently integrated with existing operations, data, organizational structures, or KPIs.

Massive Act has long supported corporate transformation through the implementation phase by cutting across digital marketing, data, CRM, DX, and business process design.

We are very pleased to have achieved OpenAI Select Partner status.

Moving forward, we will combine OpenAI’s technology with the expertise we have cultivated in data utilization, DX, and decision-making support. We will further strengthen our support to ensure that generative AI does not end at the PoC stage, but rather becomes firmly embedded in actual operations and management, leading to tangible results.

Future Developments

At Massive Act, we will use this achievement of OpenAI Select Partner status as an opportunity to expand our AI support services, focusing on the following areas.

• Support for the implementation of generative AI for enterprises using OpenAI
• Design of AI systems utilizing internal knowledge and data
• Business Process Transformation Using AI Agents
• Enhancing the Customer Experience by Integrating AI with CRM, CDP, and MA
• AI-driven analysis and decision-making support
• Design of AI Governance, Explainability, and Human-in-the-Loop Frameworks
• Business Process Design, Organizational Design, and Change Management Associated with AI Adoption

Massive Act will continue to strive to ensure that the use of AI in enterprises goes beyond mere “technology adoption” and leads to business results and continuous transformation.