Sustainability

Toward a sustainable society, we are a company that creates new value.

At Massive Act, under our mission of “Creating the Starting Point for Change,“ we feel it is our duty to consider the environment, economy, and society in all our business activities and contribute to realizing a sustainable society.

We are committed to fostering a corporate culture that values people, including coexisting with local communities, respecting diversity, and establishing fair working environments.

■Environmental Aspects

While we do not handle physical goods, we contribute to reducing environmental impact by thoroughly implementing digitalization (going paperless) wherever possible for contracts, invoices, and other information exchange.

We believe this not only reduces energy consumption associated with paper production but also leads to lower carbon dioxide emissions and reduced paper storage space. We recognize that while each individual effort may be small, collectively they contribute to the effective use of resources.

■Economic Aspects

We recognize that enhancing corporate value is essential for sustaining our business activities. To maintain and strengthen our human capital, we strive to cultivate a supportive work environment and develop talent capable of long-term contributions.

We believe this approach will lead to lower turnover rates, increased productivity, and higher-quality performance.

■Social Aspects

As a member of the local community, we contribute to sustainable regional development through participation in volunteer activities and community events.

Furthermore, we aim to deepen our understanding of diversity and build an organization where diverse talents can thrive regardless of age, gender, nationality, or values.

We prioritize respect for human rights and working conditions throughout our entire supply chain. Through dialogue with our business partners, we strive to realize fair and sustainable transactions.

Massive Act Co., Ltd. Representative Director Ryousuke Takahagi

The Foundation of Our Company Operations: Embracing the “Four-Way Benefit” Principle

The fundamental principle guiding our company’s operations is the concept of “Four-Way Benefit.”

This builds upon the traditional “Three-Way Benefit” philosophy by adding a “Future” perspective. It serves as our operational benchmark, ensuring we positively impact customers, partners, society, and the future, while confirming we are on the right path as a business.

We continuously strive to realize this cycle:
Improving individual satisfaction > Enhancing the value/service level we can provide to customers > Increasing client satisfaction > Expanding business performance > Giving back to society and the future.

One of our primary goals is to build the best team with our fellow members and consistently deliver top-tier performance to our business partners.

Furthermore, we will continue investing in society and the future to achieve sustainable business activities. We will pursue value creation for our customers and partners, and reinvest the rewards we earn back into society and the future. We are committed to establishing ourselves as a positive force in this regard.

Basic Policy

Massive Act will advance its corporate activities based on the following fundamental policy.

1. Environmental Conservation

Through our business activities, we will continue our paperless initiatives, strive to improve energy efficiency and effectively utilize resources, and contribute to global environmental conservation.

2. Social Contribution

We will ensure the health and safety of our employees and foster a comfortable working environment.

We will actively communicate with diverse stakeholders to build relationships of trust.

3. Economic Contribution

We will fulfill our corporate social responsibilities and aim to enhance long-term corporate value.

We will promote employee capability development and cultivate high-quality human resources.

We will advance business activities that contribute to regional economic development.

Massive Act’s Philosophy

At Massive Act, we strive to enhance corporate value while simultaneously contributing to the sustainable development of society across all our business activities, including digital marketing support services.

Though a small company, we value sustainability that can be pursued locally and are advancing initiatives aimed at achieving the SDGs.

We will take small, incremental steps, starting with strengthening connections within our local community, with our employees, and with our business partners, while also considering the environment and making donations to various organizations.

Environmental Conservation

Based on the principles of the SDGs, our company maximizes the marketing investment efficiency of client companies through digital marketing and DX support services, promoting sustainable business models. By reinvesting the cost savings achieved through efficiency improvements into new ventures, we accelerate corporate growth and support the expansion of more environmentally and socially conscious business practices. Through this approach, we contribute to realizing a sustainable future.

Sustainable Social Contribution

One in seven children in Japan lives in poverty. Every two weeks, a newborn baby dies from abandonment or abuse within Japan. While medical advances save newborns weighing as little as 500 grams, childcare support for children with disabilities remains insufficient.

Our company supports organizations working to address child welfare and parenting challenges.

Contributing to a Healthy and Equitable Society

As a continuing sponsor of The Nippon Foundation, a public interest incorporated foundation that aims for a society where everyone shares in each other’s pain and suffering, and where “everyone supports everyone,” we are honored to provide our support.

Enhancing Individual Value and Contributing to a Positive Social Cycle

Through our business activities, we strive to address various social challenges. We also aim for sustainable economic growth by enhancing job satisfaction through unique internal systems designed to promote health management and raise social contribution awareness among all employees.

In June 2025, we were certified as a “Great Place to Work®” by the Great Place to Work® Institute Japan.

Our certification page is here.

Food Loss × Employee Benefits

All members receive purchase tickets for the food loss e-commerce site wakeai, enabling them to freely buy farm-fresh foods, plants, and more. Article link

Health Management

Introduction of complete nutrition food “BASE FOOD”
Other snacks and light meals provided free of charge.

Unique Programs

Introduction of regular in-office massage sessions,
Introduction of a power nap system.

Volunteer Participation/Leave System

Participation in the Minato Ward Adopt-a-Spot Program,
Establishment and implementation of volunteer activity leave.

Donations for the Noto Peninsula Earthquake

For the Noto Peninsula Earthquake that occurred in 2024

We donated relief funds, praying for the earliest possible recovery.

Awarded the Gold Medal of Merit

A system awarding this medal to individuals who contribute a specified amount of activity funds to the Japanese Red Cross Society. Our company representative, Takahagi, was awarded this medal.

The business has registered for the Partnership Building Declaration, which is declared from the “ordering party” perspective under the “name of the authorized representative” to enhance added value across the entire supply chain and pursue mutual prosperity between large corporations and small and medium-sized enterprises.

We are a member of the New Economy Federation, a general incorporated association whose purpose is to foster an environment where individuals and private companies can maximize their potential, aiming for digital-driven economic and societal reform.

We are members of the Tokyo Chamber of Commerce and Industry, which aims to promote the comprehensive development of commerce and industry and enhance the welfare of society at large. We will also focus on corporate growth and regional revitalization activities.

We have joined the Japan Digital Transformation Promotion Association, which works to advance DX in Japan through initiatives such as developing DX-driven talent, supporting new business creation, revitalizing regional areas, and policy advocacy. Our goal is to increase the number of companies proficient in digital technology and create a future brimming with hope.

We participate in the Regional Revitalization SDGs Public-Private Partnership Platform, which aims to promote the resolution of regional challenges and sustainable community development through the participation of diverse stakeholders including local governments, companies, NPOs, universities, and research institutions.

We continue to support The Nippon Foundation as a sponsor, fostering a culture of donations and volunteerism under the motto “Let’s do good things together.”

We sponsor LOVE POCKET FUND, which supports individuals facing life difficulties and provides assistance related to children and community revitalization.

We sponsor NPO Katariba, an organization dedicated to delivering diverse encounters and learning opportunities to schools under the philosophy “The future can be created,” and to creating places and opportunities for teens in society.