Driving DX for Major Corporations as a Business Development Partner
How to Deliver Value in Large-Scale Projects
Building and supporting partnerships using digital expertise to address siloed organizational and business challenges.
- Highout Inc.
- President and CEO
- Ikematsu 様
Highout, a specialized business development group. We continue to provide business development consulting services to major domestic and international corporate groups, earning high praise.
01.
Please tell us how you use our services.
Supporting major corporate groups with DX consulting and advisory services
Massive Act has provided consulting services for digital marketing to a major corporate group among our clients, and has supported us in our DX implementation projects. Naturally, digital expertise is essential in the areas where we support business development. We receive insights and proposals leveraging the latest market and technology trends, and collaborate as partners on DX projects.
The Significance of Digital Insights in Business Development
For over a decade, our company has provided business development consulting primarily to major listed corporations. We support clients not only in strategic planning but also throughout the entire process—from system construction and implementation to ongoing operations. As part of our ongoing initiatives, we aim to enhance project value in the key focus area of "Digital Marketing and DX," particularly by leveraging Massive Act's expertise.
02.
How was your experience using our service?
We evaluate the breadth of digital expertise, proposal development capabilities, and execution skills.
In various projects, we've increasingly engaged with digital marketing companies in recent years. Among them, Massive Act stands out as a highly valued partner. They bring a perspective from the business consulting layer on how to effectively integrate digital technology into projects, and they have a proven track record in proposing DX services and driving projects forward. Their work is also highly regarded by our major client companies, the project owners themselves, allowing us to proceed with confidence.
How to Deliver Value in Complex, Large-Scale Projects
In business development, numerous partners both within and outside the client company are involved, and the larger the corporation, the more prone it is to being constrained by organizational dynamics. Within this context, especially in DX projects involving the introduction of new technologies or data integration, digital expertise is fundamental, but the ability to build consensus, formulate policies, and execute by engaging stakeholders is what truly matters.
What we particularly value about Massive Act is precisely this execution capability. Although they joined our business development project mid-phase, we feel they have delivered unparalleled value.
03.
Please share your outlook for the future and what you expect from our company.
From 10 to 100, then 0 to 1—a partner who can co-create projects across all phases.
Until now, we have collaborated on projects for major corporate groups, specifically digital consulting initiatives focused on scaling existing operations from 10 to 100. Moving forward, we aim to partner on business development consulting projects in the 0 to 1 phase, focusing on co-creating DX and driving business transformation through digital technology. Our goal is to enhance our clients' corporate value through digital marketing.
