Effective utilization of customer data as siloed corporate assets and customer-centric DX project design
Define data integration and DX advancement, providing end-to-end support for DX projects from initial design through implementation
- Takahagi and Ikeda
01.
Client Challenges and Mission
Support to enhance the feasibility of DX projects by breaking down knowledge silos between departments and units.
A major corporate group operating multiple businesses approached us for consultation on advancing digital transformation. Their challenge was the lack of group-wide synergy due to siloed knowledge across departments and units, differing missions and KPIs, and fragmented customer development and management practices across subsidiaries. The shortage of DX personnel further weakened their implementation framework, posing significant feasibility issues.
02.
What is the overview of services provided for client challenges?
Launching cross-functional projects—establishing foundational frameworks for implementation and prioritizing alignment on the target vision
After conducting interviews with relevant departments and DX promotion unit personnel, we established milestones to advance digitalization and defined the current state and desired future state across the entire company.
In addition to calculating necessary resources, we jointly advanced projects with partner companies, covering tool selection, system environment verification, workflow review, and organizational arrangement.
＜Project Scope＞
・Establishing milestones for short-term and mid-to-long-term plans
・Organizing data and defining requirements across departments and subsidiaries
・Partner selection and advisory services
Following project approval by the final decision-making body, we continue to provide ongoing support as the project remains in its active phase.
