DX Policy

We are pleased to announce that our company has formulated its DX strategy.
Please refer to the following document for our DX promotion policy.

Since our founding, we have grown by focusing on integrated digital marketing support and DX promotion support.
To achieve further growth, we have redefined and clarified our company’s stance.

This DX strategy establishes three major pillars: expanding support for clients’ DX projects, defining policies for service enhancement, and advancing internal DX initiatives.
To fulfill our mission of “Creating the Starting Point for Transformation,” we will accelerate our efforts to deliver value to stakeholders and society at large.

The current wave of digitalization is rapidly transforming both social and business environments.
While some companies and businesses are seizing this situation as an opportunity to make significant strides,
the reality is that advancing digitalization—DX—requires advanced intellectual and human resources.
It is difficult to independently formulate and implement plans for the “ideal state.”

Since our founding, we have strived to support the growth of our client companies through integrated digital marketing and DX support/consulting services.
This time, we have reviewed the DX promotion policy established in 2022 and decided to update and strengthen it to align with the current business environment.

主たるサービスラインは24年9月に統廃合および見直しを行い、3領域、12ブランドの展開を予定しております。

■Driving DX Projects for Client Companies

Digital Marketing
-Direct Marketing: Advertising operations support to maximize ROI
-Brand Marketing: Planning and advertising operations to enhance brand awareness
-Marketing DX: Support for the digital transformation of marketing processes
-Marketing Data Consulting: Consulting to optimize marketing data and improve productivity and ROI

DX Solutions
-DX Advisory: Audit and advisory services for DX projects
-DX Consulting: Support for DX project conception/planning/implementation and execution
-BPR Solution: Business process reform support accompanying DX activities
-HR DX Service: Support for realizing HR DX and building talent strategies

Growth Marketing
-Growth Strategies: Growth strategy support leveraging existing customer data
-MOps Service Consulting and BPO for self-sustaining marketing operations
-CDP / MA tool Solution CDP implementation support for data integration and growth marketing using MA tools
-SaaS Analytics Requirements definition, planning, and selection support for various DX tools

■In-House DX Promotion

1) Cultivating DX Talent to Enhance Customer DX Projects

① Personnel possessing digital advertising expertise
② Personnel possessing expertise in advertising data infrastructure and advertising systems
③ Personnel possessing comprehensive tool planning expertise (e.g., MA tools, CDPs, cloud tools)
④ Personnel possessing DX strategy expertise for digitizing business activities
⑤ Personnel capable of supporting management decision-making using data

⑥ Personnel capable of advanced customer data analysis and predictive modeling
⑦ Personnel capable of addressing ethical issues in AI utilization
⑧ Personnel capable of supporting organization-wide DX advancement
⑨ Personnel capable of driving the business application of new digital technologies
⑩ Personnel capable of analyzing the latest digital technology trends and proposing their application to the business

２）デジタル技術やツールを活用した社内業務のDX化

①クラウド管理による情報集約／
統合速度／社内情報格差の是正と生産性向上
②勤務形態（オンサイト，オフサイト）による
提供サービスのギャップを改善する為の各種ビジネスツール活用
③ビジネスプロセスの自動化(DX化)による
情報流通精度の向上と提供サービスの高度化
④e-ラーニングの提供機会の充足化による
（１）DX人材育成の加速　など

⑤生成AIを活用し作業割合の多い業務を圧縮。空いたリソースで戦略策定に人的リソースを集中

⑥AI搭載の社内ナレッジマネジメントシステムによる情報共有の効率化

⑦RPAによる定型業務の自動化

⑧社内ポータルサイトの活用による部門横断的なナレッジシェアの促進

３）体制・組織及び人材の育成・確保案

Massive ActではDX戦略チームを設置し、
全社を挙げてDX推進体制を強化します。
・デジタル技術／データ活用による顧客体験価値を
最大化・推進する「シナリオプランニングユニット」の創設
・クリエイティブによる定性的な顧客体験価値を
最大化・推進する「クリエイティブストラテジーユニット」の創設
・上記、データ観点、クリエイティブ観点の両軸による
顧客体験を最大化・推進・研究する「CXM Center＊」の創設
＊CXM Center・・Customer eXperience Management

４）ITシステムの整備に向けた方策

・勉強会の実施によるスキルアップ
・人材育成支援
・クラウド環境の導入によるリモートワークでの業務効率化
・RPA導入による業務効率化

・生成AIを活用した文書管理システムの導入による情報検索の効率化

・全社的なデータガバナンス体制の構築

■Promoting DX Projects for Client Companies: Monitoring Metrics

ⅰ) Tracking sales and gross profit share across 3 domains and 12 brand service lines
※Defining DX in its essential sense as “services that digitally transform client companies’ businesses,” we will primarily monitor the share of (5) DX CONSULTING and (6) DX ADVISORY.
ⅱ) Tracking customer satisfaction for the above services

■Internal DX Promotion: Monitoring Metrics

・Study session hours conducted
・Number of employees obtaining IT-related certifications
・Employee satisfaction driven by DX initiatives
・DX-related sales ratio and sales amount
・Number of unique DX-related services provided

・Productivity improvement rate using digital tools

・Employee digital skill proficiency level

・Business process automation rate

・Number of AI/machine learning applications implemented

・Number of digital talent hired and developed

Through our management strategy and DX promotion strategy, our entire team will strive daily to fulfill our mission of “creating the starting point for transformation” and provide value to society.

We sincerely ask for your continued guidance and support.

Executive Officer in Charge of Operations: Representative Director Ryosuke Takahagi