MOps Service
MOps Service
Service
- Optimize marketing operations to dramatically improve strategic execution and ROI.
- We provide consulting and BPO services to enhance operational efficiency across all marketing activities. Through comprehensive optimization from process, technology, and talent perspectives, we enable marketing organizations to achieve operational autonomy.
Marketing Process Visualization & Redesign
We conduct detailed analysis of current marketing processes to identify inefficiencies. Through digital tool utilization and workflow redesign, we optimize end-to-end processes.
Marketing Technology Stack Optimization
We evaluate existing marketing tools and optimize technology stacks through integration and strategic additions. We facilitate data connectivity and utilization to achieve efficient operations.
Data-Driven Decision Process Architecture
We establish comprehensive processes from KPI definition through data collection, analysis, and reporting. We build frameworks for rapid data-driven decision-making and continuous improvement cycles.
Marketing Organization Capability Development
We define essential MOps skill sets and design/implement training programs. We cultivate talent capable of driving internal MOps initiatives, accelerating organizational self-sufficiency.
Method
- An Integrated MOps Approach Bridging Strategy and Execution
- Massive Act delivers an integrated MOps approach providing end-to-end support from marketing strategy development through execution and evaluation. By combining strategic perspectives with practical expertise, we bridge the gap between ideal and reality, establishing truly effective marketing operations that strengthen our clients' competitive positioning.
Step
- step
- 1
1st Session (Free)
Please contact us via the form. *Due to varying services and resources available depending on the current initiative phase, please inquire about your desired support services. Even if your requirements are not yet finalized, sessions can help clarify project details and solidify requirements, so feel free to reach out. *The first session is free of charge.
- step
- 2
Requirements Definition Meeting/Consensus
Based on the content of the 1st session, we will create a requirements definition and conduct a 2nd session with relevant stakeholders within the client organization. After defining the project scope, objectives and means, and KPIs, we will present the necessary functional requirements and organizational structure/resources.
- step
- 3
Kickoff/Milestone Presentation
We will present short-term, mid-term, and long-term milestones for the project and align them with your company's project resources and vision. Following the kickoff meeting, we will focus on practical implementation for project execution, including establishing information sharing methods, identifying required data, clarifying environmental requirements, and organizing various information needed for data analysis.
- step
- 4
Establishment of subcommittees/Progress reports and decision-making within the meeting body
We will establish subcommittees for specific themes during project implementation and formulate overall project milestones through the steering committee (top-level decision-making meeting).
