Growth Strategies
MACS: Creative Design and PDCA Flow Planning/Development Services for MA Initiatives
Service
- Updating the Customer Experience Through MA Design × Creative Design
- We design scenarios aligned with the customer journey, formulate concrete communication plans, and provide support through to creative development.
Customer Journey Design
Developing customer journey maps as the foundation for scenario design. Analyze and predict user actions and insights to map the journey from initial contact to customer loyalty.
Creative Development
We explore effective appeals and designs for the insights identified in the customer journey map and proceed with creative development.
Creative Regulation Development
We will break down the structure based on the developed creative assets and establish guidelines to ensure future creative development proceeds smoothly.
Creative PDCA Rule Setting
To ensure smooth and effective circulation, we will implement a design that clearly identifies the factors causing numerical changes. We will prioritize verification items based on their impact level and conduct verification accordingly.
Method
- We can also provide DX support utilizing our “INTEGRATION” service.
- We provide comprehensive support not only for scenario design, creative development, and PDCA cycles, but also for the data-driven core of marketing.
Step
- step
- 1
1st Session (Free)
Please contact us via the form. We will discuss how to approach your current loyalty marketing challenges. *The first session is free.
- step
- 2
Requirements Definition Meeting/Consensus
Based on the content of the 1st session, we will create a requirements definition. Following a 2nd session with relevant parties within the client organization, we will present the necessary structure and resources.
- step
- 3
Kickoff/Milestone Presentation
We will present short-term, mid-term, and long-term milestones for the project and align them with your company's vision. Following the kickoff, we will aim to commence operational activities for project execution.
- step
- 4
Regulation formulation and PDCA cycle design, creative design progression
While developing the regulations, we will design the appeal points and approach for each lead before moving into production.
