Growth Strategies
Growth Strategies
Service
- Maximize existing customer ROI through data-driven customer experience management.
- Applying direct marketing PDCA expertise to customer growth initiatives. We provide comprehensive support from MA design and scenario development through creative PDCA optimization.
Growth Strategy Development
We architect ideal states for loyalty marketing and develop long-term visions and annual strategic plans.
Current Initiative Restructuring
We conduct bottleneck diagnostics of existing initiatives against target states, identifying challenges and proposing improvements to achieve true 1-to-1 communication.
Analytics & Environmental Assessment
We perform decile analysis, RFM analysis, and data environment audits including connectivity architecture and system configurations for new and existing initiatives.
Redesign Architecture Planning
We develop CRM communication strategies aligned with business objectives, execution planning, and KPI monitoring frameworks. Our support encompasses data integration methodologies, MA tool selection, and implementation.
Customer Growth Creative Development
Beyond establishing creative regulations and formats for MA scenarios, we develop creatives that trace advertising experiences from a Customer Engagement Management (CEM) perspective.
Full-Funnel Analytics
Rather than isolated promotion and nurturing metrics, we design and evaluate comprehensive full-funnel analytics from promotion through LTV and ROI. *Requires separate system integration/development.
Method
- Customer Experience/Marketing Automation Utilization/Tool Selection and 1-to-1 Scenario Design Tailored to Business Type, Creative Development.
- Creative planning for MRR maximization. We optimize creative experiences alongside data experiences through MA scenarios, developing appropriate creative journey designs aligned with MA scenarios and establishing highly reproducible formats.
Step
- step
- 1
1st Session (Free)
Please contact us via the form. *Due to varying services and resources available depending on the current initiative phase, please inquire about your desired support services. Even if your requirements are not yet finalized, sessions can help clarify project details and solidify requirements, so feel free to reach out. *The first session is free of charge.
- step
- 2
Requirements definition meeting/consensus
Based on the content of the 1st session, we will create a requirements definition and conduct a 2nd session with relevant stakeholders within the client organization. After defining the project scope, objectives and means, and KPIs, we will present the necessary functional requirements and organizational structure/resources.
- step
- 3
KICKOFF/Milestone Presentation
We will present short-term, mid-term, and long-term milestones for the project and align them with your company's project resources and vision. Following the kickoff meeting, we will focus on practical implementation for project execution, including establishing information sharing methods, identifying required data, defining environmental requirements, and organizing various information needed for data analysis.
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- 4
Establishment of subcommittees/Progress reports and decision-making within the meeting body
We will establish subcommittees for specific themes during project implementation and formulate overall project milestones through the steering committee (top-level decision-making meeting).
Custom Solution
Growth Strategies
