CDP / MA tool Solution
CDP/MA Tool Implementation and Utilization Support Services
Service
- Accelerate growth by creating personalized customer experiences through the integration and utilization of customer data.
- We provide comprehensive support from selection through implementation and utilization of CDP (Customer Data Platform) and MA (Marketing Automation) tools. We facilitate deeper customer understanding through data integration and enable effective marketing initiatives.
CDP/MA Tool Selection & Implementation Support
We analyze client needs and existing systems to recommend optimal CDP/MA solutions. We provide comprehensive support from implementation project management through legacy system integration.
Data Integration & Quality Management Framework
We architect customer data consolidation processes from distributed sources, establishing data cleansing and quality management mechanisms to create reliable unified customer profiles.
Segmentation & Customer Journey Architecture
We execute sophisticated customer segmentation based on integrated data. We design optimized customer journeys for each segment and develop effective marketing strategies.
Personalization Strategy Implementation
Leveraging CDP and MA tools, we enable real-time personalized communication. We drive customer experience enhancement and conversion rate improvements.
Method
- Achieving True One-to-One Marketing Through the Integration of Technology and Strategy
- Massive Act delivers an approach that seamlessly integrates cutting-edge CDP/MA technologies with strategic marketing thinking. Beyond mere tool implementation, we provide end-to-end support from data utilization strategy development through concrete initiative execution and effectiveness measurement, simultaneously achieving client business growth and customer loyalty enhancement.
Step
- step
- 1
1st Session (Free)
Please contact us via the form. *Due to varying services and resources available depending on the current initiative phase, please inquire about your desired support services. Even if your requirements are not yet finalized, sessions can help clarify project details and solidify requirements, so feel free to reach out. *The first session is free of charge.
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- 2
Requirements Definition Meeting/Consensus
Based on the content of the 1st session, we will create a requirements definition and conduct a 2nd session with relevant stakeholders within the client organization. After defining the project scope, objectives and means, and KPIs, we will present the necessary functional requirements and organizational structure/resources.
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- 3
Kickoff/Milestone Presentation
We will present short-term, mid-term, and long-term milestones for the project and align them with your company's project resources and vision. Following the kickoff meeting, we will focus on practical implementation for project execution, including establishing information sharing methods, identifying required data, clarifying environmental requirements, and organizing various information needed for data analysis.
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- 4
Establishment of subcommittees/Progress reports and decision-making within the meeting body
We will establish subcommittees for specific themes during project implementation and formulate overall project milestones through the steering committee (top-level decision-making meeting).
