Digital PMI Consulting
Digital PMI Consulting (Post-M&A Integration Support)
Service
- The success of business integration depends on the accuracy of "digital integration." MACT designs optimal solutions as a DX partner that integrates management, operations, data, and customer bases after M&A.
- In post-M&A PMI, "digital integration" determines success beyond finance, HR, and operations. We construct enterprise-wide DX infrastructure focusing on CRM, MA, BI, and core data integration during the management consolidation phase. We deliver the trinity of "revenue/LTV maximization," "operational efficiency," and "management dashboard visibility."
Digital Integration Assessment
We investigate and visualize data structures, system environments, marketing infrastructure, and customer database alignment pre/post-acquisition. We identify redundancies and inefficiencies in existing systems and define integration strategies (consolidate, parallel, or retire).
Data/Tool Integration Architecture
We redesign technology assets including CRM, MA, SFA, BI, and advertising measurement tools across both entities. We construct optimal architectures through data schema unification, ID integration, and connectivity flow design.
CRM/MA Redesign Support
We support CRM reconstruction to prevent customer experience fragmentation and maximize post-integration LTV. We execute MA delivery design, scoring rule redefinition, and segment consolidation.
Management/KPI Dashboard Construction
We visualize cross-functional management, sales, and marketing data post-integration. We design a “Single Source of Truth” enabling all departments to make decisions using unified metrics.
Organization & Process Integration Support
We digitally reconstruct permissions, workflows, and operational rules accompanying organizational restructuring and business process changes. We provide end-to-end support for business BPR and digital design.
Synergy Creation Planning
We design new business and cross-sell initiatives leveraging combined assets (customers, channels, brands) from both entities. We develop data-driven LTV expansion strategies to maximize post-integration profitability.
Method
- The only condition for successful "digital integrated PMI" after M&A is "integration of data and language."
- The fundamental challenge in M&A lies not in systems but in data and language misalignment. MACT delivers post-integration "visualization," "utilization," and "value realization" through cross-functional expertise in marketing, operations, and management data, combined with implementation capabilities spanning advertising operations, CRM, and BI. Through partnerships with management consultants and M&A intermediaries, we accompany value creation through completion.
Step
- step
- 1
First session (integration intention hearing)
We share the M&A background, PMI objectives, integration priorities, and concerns. We also organize the existing structure, data environment, and human resources.
- step
- 2
Integrated assessment/current situation analysis
Visualize system structure, tool maps, data structures, and business flows, and create integrated reports.
- step
- 3
PMI Planning/Integrated Roadmap Design
We will develop a PMI master plan that defines the areas of integration, priorities, timeframes, and responsibilities.
- step
- 4
Execution phase/Data and tool integration support
We implement CRM, MA, BI, etc. and promote their establishment while working alongside the internal system.
- step
- 5
Post-integration monitoring and synergy verification
We will visualize the effects of the integration (KPI, ROI, operational efficiency) and update them into sustainable growth measures after the integration.
