Marketing DX
UX-driven content building service “SPS Marketing”
Service
- "SPS-Marketing" is a concept for maximizing UX, taking content building to the next step.
- In recent years, as search behavior becomes more complex and content building becomes more difficult due to changes in algorithms, we offer UX-driven content building services based on our unique new concept of SPS (Shift Perception on Search) Marketing.
Program [1]: AI x Automatic Content Generation
We utilize AI to automatically generate content. We handle mass production, which requires a lot of work. However, items after the writing by the imperfect AI are inspected by a human (director) to ensure quality and quantity.
Program [2] Internal SEO measures x Heuristic analysis
While we take the usual crawler countermeasures, we also use the experience of professional consultants and data-based UI audits and heuristic analysis to create high-quality content that is appropriate for the inflow keywords.
Program [3] Survey Data x Web PR
We create content that incorporates survey results, and use them to promote the content online, improving its website power. The synergistic effect of spreading the content through online PR and disseminating it through third-party media will encourage attitude change.
Method
- Providing services using the concept of SPS Marketing
- After assessing the client's current situation, we select measures for each perception objective based on the SPS marketing concept advocated by Massive Act, and propose these in an appropriate balance.
Step
- step
- 1
Please contact us first. (1st session)
Please contact us using the form. *It is also possible to contact us for each of the above decomposition services. Even if the requirements are not yet solidified, the project resolution may increase and the requirements may become more concrete through the session, so please feel free to contact us. *The first session is free.
- step
- 2
Requirements definition meeting/consensus
After the first session, our director will define the requirements. We will then present a plan to achieve the project, covering the scope, objectives and means, and KPI definitions. *We may decline your request depending on the KPIs and goals.
- step
- 3
Planning, plan creation, and proposals
We will document and submit a proposal so that it can be shared and considered by the relevant person and within the company.
- step
- 4
Deployment decision making
Based on the above planning documents, we will take your intentions into account and turn them into a final plan. After the official order is placed, we will assign project members, create a detailed schedule, and then hold a kickoff.
- step
- 5
Project release
After the project is released, we will compare it with the planned values at the initial stage, identify any issues with the data, and report any fit and gaps with the initial assumptions.
