Direct Marketing
“DADs” is an environment design and operation service that utilizes existing customer data for new advertising activities.
Service
- Supporting strategic data utilization in advertising and new acquisition activities in the Cookieless era
- We provide comprehensive support for new advertising activities, from designing customer clusters to planning and actual operation.
Analyze and consider how to utilize customer data
We analyze data that can be used for new advertising activities and explore measures based on the current data held by the client.
We conduct an environmental survey by conducting interviews in our specified format, including checking the data environment, customer clustering, and current KPIs.
Customer cluster design and data arrangement
We support you in designing customer clusters necessary for advertising distribution to acquire new customers, as well as extracting actual data.
We also assist with proposing cluster designs and arranging data in response to current promotion design issues and bottlenecks.
List planning and small tests based on the latest media trends
We improve the accuracy of promotions through targeting based on our own customers, maximizing the efficiency of new advertising.
Once we have determined a significant difference from existing clusters, we will propose improvements and formulate hypotheses based on the latest product information.
Method
- We can support not only first-party promotions but also the entire digital marketing process.
- Massive Act has many digital marketing professionals on staff, so we are able to provide total support for our clients' entire digital marketing efforts.
Step
- step
- 1
1st session (free)
Please contact us using the form. We will discuss how to best approach your business while listening to your current concerns about new customer acquisition strategies. *The first session is free.
- step
- 2
Requirements definition meeting/consensus
We will create a requirements definition based on the content of the first session, and then hold a second session with the client's relevant parties to present the necessary structure and resources.
- step
- 3
KICKOFF/Milestone Presentation
We will present short-term, medium-term, and long-term milestones for the project and coordinate with your company's vision. After the kickoff, we aim to get the project up and running.
- step
- 4
Progress of customer cluster design and data arrangement
We will actually combine various conditions to generate effective and useful segment data, and then use it for advertising to acquire new customers.
