Direct Marketing
Direct Marketing/Performance Marketing
Service
- Achieve the best performance with data-driven strategy/tactical design.
- We provide direct marketing support to achieve business KPIs by leveraging our customer experience optimization methodology that combines data and creative excellence in promotional activities.
Planning & Strategy Development
We develop comprehensive digital-first planning through customer journey mapping and persona design, based on thorough brand asset assessment and competitive landscape analysis.
Full-Funnel Planning
Beyond optimizing individual tactics in isolation, we deliver holistic planning from acquisition to retention, pursuing improved marketing ROI through comprehensive tracking of metrics including CPO and LTV for existing customers.
Digital Communication Design & Ad Creative Development
We develop ad creatives tailored to each funnel stage and user journey (banner creatives, landing pages, content, media development). Following creative tag organization across design and expression axes, we support from PDCA/verification roadmap planning through execution.
Project Milestone Design
We construct annual project milestones by forecasting seasonality, competitive dynamics, user events, industry trends, and recurring events to design optimal investment costs and touchpoints.
Media Buying Support & Agency Services
While maintaining operational KPIs such as CPA and CAC as fundamentals, we evaluate based on business KPIs including LTV, CPO, and ad-driven user LTV, with support for third-party tool integration (*BI tool utilization and dashboard creation available upon consultation).
Analytics & Performance Measurement Services
Beyond basic performance measurement, we provide correlation analysis with various channel initiatives, analytics and evaluation measurement, multiple regression analysis, conjoint analysis, various research methodologies, and platform-specific brand lift studies. We conduct spot and continuous analysis of campaign sites and corporate website viewing data to achieve ongoing PDCA optimization.
Method
- Data-Driven Promotional Support Emphasizing Data × Creative Excellence
- Marketing expertise equals the volume of project data accumulated. Through planning and operations that master spot/continuous campaigns, seasonality, product trends, LTV/CPA metrics, and major media algorithms, we guarantee optimal performance through superior predictive accuracy and scenario design capabilities.
Step
- step
- 1
Please contact us first. (1st session)
Please contact us using the form. *It is also possible to contact us for each of the above decomposition services. Even if the requirements are not yet solidified, the project resolution may increase and the requirements may become more concrete through the session, so please feel free to contact us. *The first session is free.
- step
- 2
Requirements definition meeting/consensus
After the first session, our director will define the requirements. We will then present a plan to achieve the project, covering the scope, objectives and means, and KPI definitions. *We may decline your request depending on the KPIs and goals.
- step
- 3
Planning, plan creation, and proposals
We will document and submit a proposal so that it can be shared and considered by the relevant person and within the company.
- step
- 4
Deployment decision making
Based on the above planning documents, we will take your intentions into account and turn them into a final plan. After the official order is placed, we will assign project members, create a detailed schedule, and then hold a kickoff.
- step
- 5
Project release
After the project is released, we will compare it with the planned values at the initial stage, identify any issues with the data, and report any fit and gaps with the initial assumptions.
Custom Solution
Direct Marketing
