Brand Marketing
Brand Marketing
Service
- Brand x digital marketing that focuses on customer experience and builds brand assets.
- We architect promotional strategies that pursue transparency in operational metrics and clear attribution of brand impact, beginning with KPI hypothesis development to determine achievable digital brand objectives.
Brand Value Definition / Workshops / Strategic Partnership
We co-create the value definition of “brand” as a marketing asset through collaborative workshops. Our services encompass brand redefinition for existing assets, brand guideline development, and strategic workshops for product launches and marketing activation initiatives.
Strategic Planning
We craft digital-first strategies derived from comprehensive customer journey mapping and persona development, ensuring brand coherence across all touchpoints.
KGI/KPI Architecture
We establish KGI/KPI frameworks and evaluation PDCA schemes for brand communication in digital marketing (primarily promotional domains), culminating in annual milestone roadmap development.
Media Buying & Agency Operations
We execute comprehensive agency services across channels and media platforms aligned with strategic planning requirements.
Creative Development
We develop digital brand creative assets aligned with planning objectives and KPI targets. Our collaborative production approach maximizes reach efficiency and media performance while maintaining strict brand guideline adherence.
Analytics & Performance Measurement Services
Comprehensive analytics and performance measurement including multiple regression analysis, conjoint analysis, various research methodologies, and platform-specific brand lift studies. We conduct continuous and spot analysis of campaign sites and corporate web properties to enable sustained PDCA optimization.
Method
- Strategic planning and KPI evaluation optimized for customer journey (CJM)
- Brand marketing has long suffered from industry-wide challenges: prioritizing perceived impact over measurable outcomes, hypothesis development without data foundation, and opacity in brand equity contribution metrics. Leveraging our frontline experience in data marketing execution, we deliver comprehensive support from effect attribution-conscious KPI hypothesis development through analysis, evaluation, and operational excellence.
Step
- step
- 1
1st session (free)
Please contact us using the form. *The services and planning provided vary depending on the brand's stage, so even if the requirements are not yet solidified, we may be able to raise project resolution and concrete the requirements through a session, so please feel free to contact us. *The first session is free.
- step
- 2
Requirements definition meeting/consensus
Based on the content of the first session, we will create a requirements definition and then hold a second session with the client's internal stakeholders. After defining the project scope, objectives and means, KPI definitions, etc., we will present the necessary functional requirements, structure, and resources.
- step
- 3
Alignment of KGI/KPI with project indicators/timeline
In brand marketing, advertising KPIs and operational indicators, which are the premise of PDCA, are particularly important. Planning is carried out after aligning what the goal is and the line at which evaluation should or should not be made.
- step
- 4
Formulation of action plans and meetings
We aim to start the project by determining which mesh/grain size to use for observing the values, confirming the timing of evaluation, and formulating the evaluation method.
Custom Solution
Brand Marketing
