Health Food Business E-Commerce Mall Strategy Project

Health food e-commerce businesses actively participated in sales and events within e-commerce malls to expand sales, but faced the challenge of only selling during sales periods.
Sales surged during sale periods, but during regular periods, sales stagnated, creating an unstable business situation.
Furthermore, significant discounts squeezed profit margins, making sustainable growth difficult.
Additionally, there was a fundamental problem: the repeat purchase rate among sale buyers was low, preventing the establishment of a solid customer base.

We approached this through two axes: "strategic product portfolio design" and "customer development program construction."
First, we analyzed the characteristics of various e-commerce mall events and formulated a new product strategy that would not impact existing businesses.
Through unique pricing design, we achieved a product mix that ensures profitability even during promotions.
We strengthened support systems by creating a sales structure that platform operators could easily promote.
Furthermore, we designed continuous engagement initiatives for event-participating customers and implemented communication strategies to enhance long-term customer value.

The introduction of a strategic product portfolio enabled sales growth while maintaining profitability even during promotional periods.
An effective exposure strategy increased new customer acquisition by 60% and significantly improved brand recognition within the mall.
Furthermore, a systematic nurturing program for event participants boosted regular-period sales by 40%.
As a result, we simultaneously achieved a break from event dependency and built a sustainable revenue base, securing stable business growth throughout the year.