Consumer Goods Maker Succeeds in Opening New Markets with Hybrid PR Strategy

Consumer goods manufacturers faced the challenge of reaching not only their existing customer base but also new markets when launching new products.
However, appealing to a broad audience within a limited budget proved difficult.

Proposed a cost-efficient online event format centered around product usage demonstrations.
Distributed press releases to major domestic and international media outlets to maximize publicity exposure.
Collaborated with lifestyle influencers to appeal to new target demographics.
Held pre-launch events for media, including advance sample distribution and online experience sessions.

Online event participation from new markets exceeded expectations, generating significant buzz during the product's initial sales launch.
Press release coverage led to expanded exposure on television and online media, successfully attracting new customer segments.
Post-event social media followers increased by 50%, strengthening ongoing brand engagement.