Data-Driven Sales Promotion Campaign Enhancement Optimized for Amazon's Unique Characteristics

A manufacturer with a diverse product lineup struggled with excess inventory on Amazon and sluggish sales of specific items.
Intensifying price competition squeezed profit margins, making it urgent to simultaneously reduce inventory and restore profitability.

Analyze Amazon inventory and sales data, focusing on products with low inventory turnover.
Promote short-term inventory clearance through Lightning Deals, coupons, and bundle sales.
Simultaneously, leverage Amazon advertising (Sponsored Products) to set up and run campaigns aligned with objectives.
Propose adding value through exclusive perks and cross-selling. Additionally, monitor competitor rankings in the same category in real time to drive optimized strategies for the marketplace, such as quick offer adjustments.

Thanks to the success of Lightning Deals, inventory clearance was completed ahead of schedule, disposing of 23% of excess inventory within three months.
Advertising ROAS (Return on Advertising Spend) reached 200%.
We successfully reduced inventory while maintaining average profit margins, expanding sales opportunities.