Comprehensive Support Project for New Brand Launches

The manufacturing client had completed product development for their new accessory brand but lacked any concrete strategy for launching online sales.
They had no knowledge of the essential elements for starting an e-commerce business—from selecting a sales platform and drafting a business plan to calculating appropriate marketing investment amounts—and were unsure where to begin.
Furthermore, they needed effective support within a limited budget and faced the constraint of being unable to incur significant support costs.

Our company conducted comprehensive business strategy consulting while engaging in multifaceted discussions with all relevant parties.
First, we designed the strategy from market analysis to product positioning and selected the optimal sales platform.
In formulating the business plan, we performed consulting firm-level analysis, covering everything from designing the revenue structure to investment recovery scenarios.
Furthermore, we integrated the design of the PR strategy and marketing initiatives for the brand launch.
By having a single consultant with extensive business experience handle the entire process, we efficiently covered areas typically requiring a large team. This approach strengthened the client's execution capabilities while optimizing consulting costs.

Through a consistent approach spanning strategic consulting to execution support, we achieved 150% of the first-year sales target.
By enhancing the precision of business strategy, we significantly improved the efficiency of marketing investments and realized a highly profitable business structure.
By having a single consultant provide strategic support at the level of a full-service consulting firm, we reduced support costs by approximately 60% compared to typical multi-disciplinary collaborative projects.
The client praised this as "substantial business support that goes beyond marketing and DX," and we successfully built a foundation for sustainable growth.