Media Company Content Production Process Improvement Project
Business Process Reengineering: Redefining Operational Granularity and Workflows Considering the Impact on KPI Achievement
- Business Process Reengineering Unit
01.
Client Challenge
Major media companies faced increasingly complex digital content production workflows, frequently resulting in delayed publication of articles, videos, and other content.
This gap in publication highlighted lost opportunities for user engagement from content release to the end of a campaign.
Furthermore, information sharing between content production teams was not smooth, leading to redundant production of similar content and wasted resources.
Additionally, inefficient processes for ad placement and sponsor coordination resulted in lost advertising revenue opportunities.
02.
Massive Act's Approach
We conducted a comprehensive review of our content production workflow and optimized the work processes across all departments.
First, we introduced a project management tool to centrally manage the progress of article and video production.
Next, we implemented a shared platform for content ideas and schedules, streamlining communication between production teams.
Additionally, we unified our ad delivery systems and established workflows to strengthen collaboration with sponsors.
03.
Project Outcomes
Streamlining the production workflow reduced content release delays by 70%.
Additionally, smoother information sharing between teams eliminated redundant production efforts, enabling optimal resource utilization.
Furthermore, integrating the ad delivery system cut lead times to ad placement by 50% and increased ad revenue by 20%.
