Strategy Achieving 15% Annual Revenue Growth in B2B Cloud New Business
Achieved goals within six months through a market entry strategy leveraging existing resources
- Takahagi
01.
Client Challenge
A mid-sized IT services provider, facing the maturation of its existing business, sought new revenue streams.
It was particularly considering offering cloud services for B2B clients, but lacked a clear strategy for market entry or how to leverage existing resources. The company also struggled with insufficient internal resources for product development.
02.
Massive Act's Approach
We conducted market analysis and developed a positioning strategy to strengthen competitive advantage.
Concurrently, we formulated a targeting strategy for the B2B market and supported prototype development of cloud services leveraging the client's existing strengths.
Furthermore, to address resource constraints, we established a collaborative framework with external partners, enabling rapid service deployment.
03.
Project Outcomes
After project completion, the client launched a new cloud service into the market and achieved its first-year revenue target within six months.
New contract numbers in the B2B segment steadily increased, and synergies with existing services were also realized.
As a result, 15% of annual revenue was generated from the new business.
