Achieving New Business Growth Through Omnichannel Strategy in Retail Chains
Achieved a 10% sales increase in one year through integrated online and offline data utilization
- Takahagi
01.
Client Challenge
The client operates a mid-sized retail chain and was considering launching an online business as a new revenue stream.
However, they struggled to identify synergies with their existing offline operations, facing challenges in strategic planning and digital channel utilization.
Furthermore, consumer data integration remained incomplete, preventing accurate understanding of customer behavior and needs.
02.
Massive Act's Approach
We first conducted a thorough analysis of the client's existing customer data and proposed a business model to maximize the synergy between online channels and offline stores.
We also supported the implementation of a digital marketing platform and executed personalized marketing to enhance customer engagement.
Additionally, we assisted in optimizing logistics and inventory management operations.
03.
Project Outcomes
As a result, online channels were established, and 25% of existing customers began using digital channels.
Offline and online integration was strengthened, achieving cross-channel sales growth and realizing 10% sales growth over the course of one year.
