We are pleased to announce the development of “MACT INTELLIGENCE™,” an AI engine that handles the entire process—from customer LTV forecasting to strategy formulation and proposal generation—in a single, integrated workflow.

We are currently filing a patent application for the technology underlying this system.

Background of Development

While the volume of data held by companies continues to grow, data scattered across advertising, CRM, purchasing, and web behavior remains unintegrated. As a result, the accuracy of LTV predictions remains inconsistent, and decisions on marketing initiatives are left to individual experience.

“The data exists, but it is not connected to results.”

Through extensive consulting experience, we realized that this structural issue is the very factor hindering the return on marketing investment.

What is MACT INTELLIGENCE™?

It is Massive Act’s proprietary AI system that processes three key stages—LTV prediction, strategy decision-making, and proposal generation—using a single engine.

Traditionally, these three stages were typically handled by separate tools.MACT INTELLIGENCE™ completes this process end-to-end, providing a one-stop solution for “who, what, and how.”

Technical Features — Fundamental Differences from General-Purpose Platforms

There are already platforms on the market that claim to handle “prediction → decision → generation.” What sets MACT INTELLIGENCE™ apart is its design philosophy.

Many general-purpose platforms offered by major vendors are designed with the assumption that companies already have well-organized data.
In contrast, MACT INTELLIGENCE™ is designed with the fundamental principle of optimizing for each client’s BI environment, metric system, and decision-making process, and can provide consulting support to overcome data integration barriers.

Furthermore, the core of this engine lies in the rationale behind “why that particular initiative.”

It uses a sensitivity matrix to quantify the causal structure of LTV changes and determines the initiatives that will maximize expected ROI.

The generated initiative proposals are structured so that users can trace which factors influenced the outcome and with what weight, ensuring accountability in decision-making.

Development Context

This development implements, as a technology, the philosophy of “reproducible results” that Massive Act has systematized since its founding.

Since our founding, we have achieved nine consecutive years of revenue and profit growth relying solely on referrals, with no new sales. We have been ranked in the FT Asia-Pacific High-Growth Companies list for three consecutive years (No. 1 in the Marketing category in Japan for three consecutive years) and received a Stevie Awards Gold Award (Marketing Analytics & Performance Optimization).

MACT INTELLIGENCE™ is the result of structuring and technifying the logic behind results creation that has underpinned these achievements.

Future Developments

We are currently advancing implementation across the areas of advertising investment optimization, advanced CRM, and e-commerce growth design.

Moving forward, we will continue to enhance the accuracy of corporate decision-making and the reproducibility of results through the visualization of “the rationale behind initiatives” using probabilistic causal inference, as well as further integration with generative AI.

Massive Act will continue to drive the development and implementation of proprietary intellectual assets to realize a future where data serves as the starting point for corporate growth.